Marketers like to put things into buckets. Are you a digital or a social agency? Does this come out of the trade or the advertising budget? Is this an above- or below-the-line spend? It takes a lot of ...

Whether showcased as part of a theme-focused event or simply presented at tables throughout the store, retailers find that offering customers product samples as they shop is still one of the best ways ...

OKLAHOMA CITY -- 7-Eleven and Monarch Beverages are expanding their free can sampling promotion of CoMotion, Monarch Beverages' "no crash" energy boost line. An initial test sampling promo originally ...

Hoping to boost the guest experience and build new loyalty with brands, American Historic Inns has launched a new product sampling and promotions department. The department will target consumer goods ...

After a disorganized and consequently unsuccessful in-store sampling promotion last year, the Dannon Co. knew its approach had to change. Rather than plan and execute similar programs by itself, it ...