Although SMS remains the only way to be sure of reaching anyone with a mobile number, in any country, very few apps currently support it. That’s partly due to the age of the protocol, and partly to ...

Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

Mobile messaging has become a primary communication channel for consumers and businesses alike. If you haven’t yet, you have likely considered integrating multimedia messaging service (MMS) and short ...

Picture this: One day, out of nowhere, you get a text saying you’re months behind on one of your monthly payments. This news comes as a shock. Wouldn’t you have seen emails reminding you of upcoming ...

Short Message Service (SMS) has been around for decades, but it’s no longer just for personal chats. Today, businesses use texting to reach customers directly, promote products and share important ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...