As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Add Yahoo as a preferred source to see more of our stories on Google. Few loyal Carnival cruisers are looking forward to the launch of Carnival Rewards, the cruise line’s new loyalty program launching ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Alaska Airlines introduced a new loyalty program and premium credit card Wednesday, marking another step in the airline’s effort to transform into a global carrier and compete with larger ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Wyndham is monetizing the very concept of being a repeat hotel guest, while providing discounts on bookings with other travel suppliers. Expect the industry to watch this move closely. Wyndham ...

(Reuters) -Uber unveiled a $20 billion stock buyback program and forecast its third-quarter bookings above Wall Street estimates on Wednesday, as the ride-hailing and delivery services company ...

If you are a T-Mobile customer, a new loyalty plan may save you money. Well, maybe. The problem is that the plan isn't widely advertised, and T-Mobile's website doesn't make it clear what special ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the first such offering in the US industry. Under the Atmos Rewards program ...

Alaska Airlines has just announced plans to overhaul its Mileage Plan program with a host of new global award redemption options, offering members increased simplicity, value and availability. The ...

Few loyal Carnival cruisers are looking forward to the launch of Carnival Rewards, the cruise line’s new loyalty program launching in summer 2026. The new program will reward cruisers more for how ...