Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

The best airline loyalty program is one that's well-rounded and can meet the needs of a wide range of travelers. Alaska Airlines' Mileage Plan fits the bill, with WalletHub naming it the number one ...

(Bloomberg) -- Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the first such offering in the US industry. Under the Atmos ...

The Biden administration is examining the four largest U.S. airline frequent-flyer programs and how they devalue points that consumers have earned and frequently change the number of points or miles ...

American is making a host of changes to its AAdvantage frequent flyer program. The carrier limited some services to frequent flyer members. American said it won’t change earnings requirements for ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Transportation Secretary Pete Buttigieg wrote to the CEOs of American, Delta, Southwest, and United, asking each for a report on policies, fees, and other features of their frequent-flyer programs.

If you’ve never followed an airline loyalty program before, here’s the basic idea: the more you fly with an airline and the more you spend via its credit cards, the more perks you typically get.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When it comes to frequent flyer statuses, couples are not screwing around. Since loyalty programs like ...

Building a brand community sounds like a great idea. According to marketing thought leader Mark Schaefer, community is “the last great marketing strategy.” In Belonging to the Brand, Schaefer calls ...